LayaneMedia

  OMO Advert:  1) What year was the advert produced? Advert was made in 1950s specifically 1955. 2) How were women represented in most adverts in the 1950s?  Majority of the adverts during the 1950s, presented as housewives and others who stayed at home doing jobs such as cleaning, laundry. They were made to have makeup on while doing work creating a beauty standard towards women. It made expectations and must be seen good looking.    3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? The message promotes their product to be the best cleaning product on the market and the text used has a newsflash style which uses verbal code which is eye catching.  4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? Makeup is used on the women creating a beauty standard that even when doing house work daily we need to look goo...

   Gender Representation in Advertising: 1) Find three   adverts featuring women that are from the 1950s or 1960s.  2) Find three   adverts featuring women that are from post-2000.   3) What stereotypes of women can you find in the 1950s and 1960s adverts? 4) What stereotypes of women can you find in the post-2000s adverts? 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?  During 1950s women are represented as women who perform domestic duties such as cleaning the house or a typical housewife. However gradually, in 2000s women are seen to do other jobs equal as men and have a shared view . 

  I, Daniel Blake: Blog tasks: 1) What is independent cinema and how is it different to Hollywood blockbusters? An independent cinema is not a major cinema industry with lower budgets and smaller audience while a Hollywood Blockbuster is a large cinema studio which has high budgets and is known famously.  2) What is I, Daniel Blake about? I, Daniel Blake is about a 59 year old man who has a job of a carpenter and faces a heart attack and needs help with it.  3) Who directed I, Daniel Blake and why is this important? Ken Loach is the director this is important because he is significant person in Britain and shows realism.   4) How was I, Daniel Blake promoted to an audience? It was premiered in Newcastle rather than London which is where it is set. It also used an organisation which is free screening or pay what you can.  5) What unusual or creative marketing methods were used to get audiences talking about the film? Creative marketing strategy which was use...