Marcus Rashford CSP
Marcus Rashford CSP: Context: Football: On Marcus Rashford's website, he has a career page which mainly focuses on who he plays for, how long he has played and he creates a positive brand image for his football career. Campaigns: His website doesn't contain a lot of details about his campaigns but he focuses on his books he has helped write or written which appeals to many children. Marcus Rashford does not have a balance between football and his campaigns but rather focuses heavily on his career and we can see because many of his photos is his football career and images of him on the pitch. Language: 1) Three things we can denote: focuses a lot on his football career ( images of him on the pitch ). he is a face of many different brands different options to look at ( about, career, book club, etc ) 2) Three things we can connote: he wants his audience to have a positive image of how he plays. he is a face of many brands such as Burberry and Nik...