Tatler CSP
Tatler CSP:
Introduction - Tatler Media Pack:
1) How does the editor introduce the magazine?
The editor introduces the magazine by saying ' What is the Tatler ', who the editor is.
2) What do these demographic details suggest about the average Tatler reader?
Suggests that the audience who reads this are mainly adults who are middle aged, the average house income is around £ 260000.
3) What do Tatler readers think about fashion? How much do they spend?
96% of Tatler readers are interested in fashion design, shoes and spent around £843 million. 62% agree that they often buy products.
4) What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the psychographic audience group that best fits Tatler?
Tatler has special editions for every month such as a Travel guide, Beauty and Cosmetics. This suggests that audience who read the Tatler have interest in these topics and allow them to invest due to the high income.
Media Language:
1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?
In the title ' Tatler ', the font used is Serif which creates a elegant sophisticated feeling because its more traditional. However, ' Marchioness of Bath ' is a San Serif font creating a more modern and plain appearance rather than authoritative.
2) How do the cover lines appeal to the Tatler target audience?
The cover lines contain topics which are appealing to the group of audience which the magazine is aimed at, grabbing attention such as political topics such as ' See EU Later ! '.
3) What are the connotations of the Tatler colour scheme on this particular front cover?
The plain green background shows the nature alongside her pale pink dress which reinforces femininity. The colour scheme suggests that its aimed at a more rich female audience.
4) How is the central image designed to create interest in the magazine?
She is presented with a demure expression with perfect hair and makeup with a pale pink ball gown. The pink dress reinforces femininity and how women are sexualised in the media. However there is a subvert representation of race and ethnicity because they use a black women. The picture is taken on grounds of England.
Representations:
1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?
Emma Weymouth ( Marchioness of Bath ) is mentioned on the cover to show what is featured in the magazine and often in their magazines they feature stars and well known people which appeals to the audience this is for.
2) What do the cover lines suggest about the lifestyle of rich people in the UK?
The cover lines suggest the wealth and lifestyle they have which is often something regular people may not notice or pay attention to. They include politics with catchy phrases to grab attention of those people interested.
3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented?
Groups of people who are on cover lines are people with wealth and follow subjects like politics. The people who have money and are rich are represented in the cover lines for example the fashion.
4) Are there any stereotypes being reinforced or subverted? How? Why?
There are stereotypes which are subverted. The Tatler magazine is using a Black women as the cover of a magazine which isn't often seen on many covers which could cause controversy between people. However the stereotype being reinforced is how the women is wearing a pink pale dress which reinforces femininity and how women are elegant.
Social and cultural contexts:
1) What types of people are NOT featured in Tatler?
People featured in Tatler are usually people with social lives and richer people in society such as people with a really high income. However the people who are not in Tatler are ' ordinary people ' with less social value and may not have a luxury lifestyle like others.
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
It represents that having holidays often, implies the luxury of life and how its normalised and expected. The private schools and education suggests that the elite education is normal and the pathway to success and rich life.
3) What audience groups might be offended or insulted by the front cover of Tatler?
Working class groups, lower income people may feel insulted by the covers of Tatler since they may feel that they are looked down at, people with the wealth are more superior compared to them. It also promotes beauty and standards and could offend people who don't have the unrealistic looks created by social media and magazines.
4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?
1) This magazine cover presents a person who was in the royal family, filled with ' royal secrets ' public enjoys to hear. It includes social figures and fashion expectations.
2) This cover features fashion and luxury items such as watches and jewellery and social personalities.
3) The final cover is unique and different to the covers and shows people with high social ranks participating in different sports.
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