Media Assessment 2: Learner Response

 Media Assessment 2: Learner Response: 

1) Type up your feedback in full: 

For oppositional reading consider the modern perspective. Are they implying women can only do certain roles now men are gone. 

2) Write down the mark you achieved for each question:

Q1: 1/1 
Q2: 1/1 
Q3: 3/8 
Q4: 1/2
Q5: 2/2
Q6: 8/20

 - For question 3 I didn't have a clear understanding of the different readings such as oppositional and didn't use accurate terminology to explain using reception theory. 

- For question 6 I didn't use detailed and relevant judgements to support the statement. I showed proof that I Daniel Blake is a low budget film but not enough to support my judgement. 

3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings?

Oppositional Reading: The target audience might find the image patronising because it uses the word ‘We’ and suggests that the only way a woman can be successful in the work place is by appropriating male characteristics / changing.  

Preferred Reading: The rolling up of the sleeves has connotations of getting ‘stuck in’ and ready for hard work and action. Her tied back hair also connotes taking her job more seriously than her appearance.

4) Now look at question 4. Write a definition of vertical integration plus the benefits of it listed in the mark scheme to revise this key industry terminology. 

Vertical integration in media is a strategy where one corporation controls multiple stages of production, distribution and exhibition for it's content. This is one benefit: Greater control over every stage of the production. 

5) Finally, look at your 20-mark essay - question 6. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer.

  • Due to the gritty, hard hitting social message of the film it was marketed in a different way to the Hollywood ‘blockbuster’ Black Widow. 
  • Black Widow was released on IMAX and sold as the true experience for Marvel fans with the widest screen in existence. Independent films in contrast will not be shot or released on IMAX.
  • The marketing campaigns reflected the much lower budget (compared to Black Widow) but deliberate choices were made because of the subject matter of the film.
  • The importance of franchises and star power in Hollywood blockbusters. Big names are cast to draw audiences in e.g. Scarlett Johansson. Regardless of reviews a film receives, star power ensures a degree of box office success and the Marvel
  • Black Widow as a Hollywood blockbuster cost $200m to make – far more than independent films.

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