Media Assessment 1: Learner Response

Media Assessment 1: Learner Response

Next Steps: Focus on your knowledge of camera shots ad mise-en-scene

Q1) 1/1  Mark

Q2) 1/1  Mark 

Q3) 5/12 Marks

Q4) 2/2  Marks

Q5) 1/6  Mark

Q6) 3/8 Marks

Final Mark & Grade: 13/30, Grade 4

Stronger Question: 

Question 3:  I got a higher mark on this question because I understood how to analyse and show the connotations of the adverts. I explained the meanings of the adverts and messages. 

Weaker Question: 

Question 6: This was one of my weaker questions because I didn't understand and use the key effects of mise-en-scene and how camera shots. 

Question 3 new detailed paragraph: 

Beyonce is standing and is taken from a low angle shot which suggests how powerful she is and the strength she has over people as a celebrity who many people look up to. Her eye contact is well centred attracting audience to the advert. The use of the colour red emphasises the boldness of the perfume advert which has connotations of fire which could also mean the fragrance has a fiery or possibly fierce scent. The connotations of red is strength and power. ‘Catch the fever’ as a slogan is snappy and links to idea of magic or irresistible attraction created by the fragrance. Audience who may come across the advert could also see the colour red as a bright colour because it is a colour which many people are attracted to. The word '' heat '' which is written in bold and appears as the largest which dominates the entire advert.  It also has connotations of the what type of fragrance it is and the colour red which is part of the majority along with the red dress which many see it as unique and bold.  The image also has connotations of class and wealth with red costume she appears in which could be a luxury or designer label. 

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