Represent NHS Campaign

 Represent NHS Campaign:

1) What is an advertising campaign?

An advertising campaign is when a campaign or a large group has something or idea to advertise or show to the public. Creates awareness about a single idea. 

2) What is the objective of the NHS Represent campaign? 

It is to create awareness about donating blood especially in this case it Christmas to people who need it. However especially a small minority of  Black or Asian people who have a rare blood type which can help many other in help.

3) What does this advert want people to do once they've seen it (the 'call to action')?

They want people to straight away take action and donate blood and help others.

4) Why is the advert called 'Represent'? 

The advert is called 'Represent' because Lady Leshurr is representing her community raising awareness about donating blood since many people of the black and asian race are needed to donate. 

5) Why have the producers chosen celebrities to feature in the advert?

The producers of this advert have chosen a celebrities to represent different parts of the advert since many people look up to the people who are well known which helps advertise the advert allowing more people to follow and possibly donate.

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

This creates an effect that maybe people will have a sense of realisation and donate since it shows how these people of this race don't donate. 

7) How does the advert match the key conventions of a typical urban music video?

Theres lots of narrative and her talking about the topic of donating blood to the NHS specifically during Christmas a time of giving. The sound in the background also is used since its a music video. 

8) How does the advert subvert stereotypes ?

The advert uses a Muslim ( ethnicity differences )  women as a scientist which is not normalised and often seen, the advert continues to use people of different race such as the man who is part of parliament who is part of the Asian community and boxer of different ethnicity. 

9) How does the advert reinforce stereotypes ?

In the advert, white people are not used which can cause some controversy between groups and the feeling of discrimination. 

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

One camera shot used was the zoom out, long shot of the three seats at the end of the advert. It shows emptiness of the area meaning people could possibly feel empathy towards other in need. It shows how the BAME community isn't contributing and donating blood. 

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