Advertising: Key Conventions

 Advertising: Key Conventions:

Part 1: Skittles Advert Analysis

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention?

 Picture: The image shows the variety of colours and the different options skittles provides. Each colour presents colours of the rainbow or could be each colour a unique flavours. Skittles is different to other sweets brand due to the uniqueness of their packaging, flavours and texture.

Setting & Colour scheme: Skittles uses a range of colours and shows possibly colours of the rainbow which also represents the variety of flavours the brand has. Rainbow symbolises the happiness which could show how their sweets create happiness when eaten. However in the modern day this can also symbolise the support to LGBTQ suggesting that their sweets are for anyone and everyone. 

Logo: Skittles has a bold name and is written largely on their products. It makes the packaging more known and people more aware of this. 

Slogan: Their slogan is '' taste the rainbow '' suggesting the different variety of flavours Skittles caters.

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

The USP of Skittles is organising all their flavours in a colour of the rainbow. It's a fun creative idea skittles uses which attracts anyone specifically kids who enjoy different flavours and sweets. 

Part 2: Advert Research
 




































Comments

Post a Comment

Popular posts from this blog

Camera movement and editing

Image
 Camera Movement & Editing: 1) Camera movement: a) Crane: 1.16: The use of this camera movement creates a quick motion effect giving a large overview of the setting and what's going on. Allows the audience to see the action taking place and an idea of why the director may have chosen this type of camera movement. It displays a sense of urgency seeing that the characters are being chased and a lot of dramatic motion is recorded. It also adds lots of rapid motion which enhances the dramatic scene.  b) Tilt: 2.15: This use of camera movement creates a dramatic image and a high angle shot. It allows the audience to see what is going on from a still view with no movement. It foreshadows the next steps which will commence in the following scene. It also highlights how even the character are looking upwards reducing patience of the audience. It adds interest to the characters. c) Pan: 2.45: This camera movement creates a field of action and drama. It adds lots of tension to the ...
Read more

Audience Effects Theory

 Audience Effects Theory:   1) Write a definition of a  passive  audience:   It is when everyone takes in the same views having the same effect on everyone. The message is taken in passively.  2)  Write a definition of an active audience:  Active audience is the more modern view and people have their own interactions regarding the information they take in.  3) Write a definition of the hypodermic needle theory:  It is the theory that consumers are always passive as if the producers are having the information injected into their minds. It assumes that everyone has the same views.  4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. INFORMATION/SURVEILLANCE: BBC News                    ...
Read more

Denotation & Connotation

Image
 Denotation & Connotation: Denotation:  There is a young boy in the background with some text saying 'Dig toilets, Not graves'. The background appears to be some trees and a village possibly.  Connotation:  The advert is made by Water Aid, using the slogan 'Dig water, Not graves'. The connotations of the slogan shows how people like this young boy are suffering leading to deaths. The slogan also tells us how unclean water is also leading to deaths. The facial expressions of the boy emphasises how it affects people like him.  We can also see how the child is wearing tattered clothing showing how the boy and people like him don't receive the same care as people who may not live in poverty. In addition, the background is blurred with not much life in it meaning it has connotations of how it isn't a very happy topic but rather something which should be changed. Analysis: This advert helps the audience understand the situation the boy is in, helps the people refl...
Read more