Introduction to Music Video and BLACKPINK:

Introduction Q's:

1) What are the key conventions of music video?

The key conventions of a music video is the movement of the actors and editing, visual effects and performances. 

2) What is intertextuality?

Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

3) When did music videos first become a major part of the music industry?

In the 1980s and 1990s big budgets were spent on producing innovative and creative music.

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

A platform for music videos and first music channel on television. This was important since it showcased different live performances.  

5) How are music videos distributed and watched in the digital age?

It was promoted through convergence on social media which maximised the profits for the companies. 

BLACKPINK: How You Like That Q's:

Audience:

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

Blackpink fans are known as ' Blinks '. It was mainly aimed at girls at a younger age or teenagers. 

2) What audience pleasures are offered by the music video for How You Like That?

It offers diversion through the effects in the music video, it uses personal relationships where fans may look up to them or relate to them. Personal identity where people feel like they need to dress the same possibly or be more like them. 

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

4) How was the How You Like That music video marketed and promoted to the audience?

The use of social media accounts which marketed the groups music. It released photos of the group or videos of each individual member, they also released a reality TV show. 

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

K-pop is a global phenomenon since this type of music became a well known culture followed by many individuals.  It also links to how Korean culture became mainstream in the west. The way it became popular was through their advertising on social media. 

Industry

1) How were BLACKPINK formed and what records have they broken?

The Blackpink group was formed by YG Entertainment who trained at a young age and became a global phenomenon. The video broke many YouTube records, including most-watched premiere (1.66 million viewers), most views within 24 hours for a music video (86 million views) and fastest video to achieve 100, 200 and 600 million views. 

2) What other successful artists have YG Entertainment created?

Treasure in 2020, BabyMonster in 2023. 

3) How has technology and the internet changed the way audiences consume music videos?

In the modern day, many music listeners use apps such as spotify or YT music to listen while their phone is off. However previously music had to be downloaded or streaming services where music is for free. 

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

This is because they have performed in Coachella making poeple more aware and know their music.

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