Radio 1 Launch CSP

 Radio 1 Launch CSP:

Historical, Social and Cultural Contexts

1) What radio stations were offered by the BBC before 1967

It had three main national stations: BBC Radio Home,. BBC Radio Light, and BBC Third. 

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

BBC Radio Home was replaced by: Radio 4, BBC Radio Light was replaced by: Radio 2 and BBC Third was replaced by Radio 3. 

3) What was pirate radio and why was it popular?

Pirate Radio was radio based in the sea and it was popular because it had radio which wasn't offered by the BBC and they did not have many restrictions. 

4) Why did pirate radio stop broadcasting in 1967?

Because Marine Broadcasting Offences Act officially outlawed pirate radio stations. 

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

Because they offered more popular music which was for younger audiences which met their standards. 

6) What was 'needle time' and why was it a problem for BBC Radio?

Needle Time is a restriction for only allowing music 5 hrs a day and it meant that BBC Radio lost younger audience who now depended on pirate radio stations who were able to have music with no restrictions. 

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

They were now mostly just for music which other radio stations didn't offer which attracted young audience as well.

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

Tony Blackburn was the first presenter for BBC Radio 1 and he was offering comedy and music for younger audience and it subverted the traditional BBC. 

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

He appealed to younger audience because of the way he spoke and what he was able to offer to younger audience which many younger audience enjoy. 

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?

It was more like pirate radio because of what he offered specifically aimed at young children which was different. 

Audience and Industry

1) What was the target audience for BBC Radio 1 in 1967?

It aimed at younger audience which weren't the same as the conservative traditional values. 

2) Why did Radio 1 initially struggle to attract young listeners?

Many young audience were already listening to pirate radio stations which met their wants of music which was given more than the Needle Time. 

3) What audience pleasures did Radio 1 offer listeners in 1967? 

Diversion and Entertainment: They aim to be funny and divert people from daily life since they offer music. Another audience pleasure is: personal relationships since they were chatty which could make it seem like they were friends. 

4) How is the BBC funded?

They are funded by the government but through peoples TV license payments. 

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 

The preferred reading was that they wanted you to believe its new and cool, innovative. The oppositional reading is people would think they are part of the establishment.