LayaneMedia

    Industries: Ownership and Control 1) What is a  conglomerate  in the media industries?  Conglomerate in the media industries is a media company which owns smaller businesses.                       2) What is a  subsidiary ?  Subsidiaries are smaller media companies owned by conglomerates.                                                           3) What are the benefits for media companies of  vertical integration ? Benefits of vertical integration is complete ownership and having to make money at all stages of production and distribution. 4) What are the benefits for media companies of  horizontal integration ? Benefits for media companies from horizontal integration is making less competition and allows companies widen their audie...

 Audience Effects Theory:   1) Write a definition of a  passive  audience:   It is when everyone takes in the same views having the same effect on everyone. The message is taken in passively.  2)  Write a definition of an active audience:  Active audience is the more modern view and people have their own interactions regarding the information they take in.  3) Write a definition of the hypodermic needle theory:  It is the theory that consumers are always passive as if the producers are having the information injected into their minds. It assumes that everyone has the same views.  4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. INFORMATION/SURVEILLANCE: BBC News                    ...

 Reception Theory:   1) What is the preferred reading of a media text? 1) Preferred reading of media text is what the producers want consumers to believe and interpret from watching the media piece. 2) What is the oppositional reading of a media text? 2) Oppositional reading of media text is what consumers believe after watching the piece. It goes against what the producers want you to believe. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The Brown Trailer, the producers of this media piece portray teenagers as a danger to society or possibly even a threat. The actions make people believe that they act badly and affect people around them. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Younger people may reject this because it is what producers are aiming for people to believe. It does not necessarily describe every young person which is something the consume...

1) What information do media companies use to create a demographic profile of their audience? Media companies use demographic profiles they use are age, race/ ethnicity, future job/ profession, location, and social class. This helps companies decide what they are aiming for.  2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Media companies don't just use demographics because it is more objective rather than subjective. It assumes that everyone is in the same category. have same opinions. 3) What are the seven different Psychographic groups?  The aspirer, The reformer, The explorer, The mainstream, The succeeder, The struggler, The resigned. 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The Aspirer: The people are materialistic and are constantly being perceived by others as superficial. They are aware about their image, persona and charisma. The Reformer: Complete opposite of asp...

Demographics Research   Age: This magazine is mainly aimed to women aged 16-30. This because it is aimed for this age within this interest.                                Gender: The magazine is aimed to younger women you have seen Anne Hathaway or enjoy what she does.                                                Education: It aims to possibly students in sixth form and above such as employees. Because they have interests and support the age group. Social Class: This aimed to middle class who have free time to read the magazine and are able to constantly buy magazines.                        Race/ Ethnicity : American women because she is an actress in Hollywood which means they enjoy magazines about popular people t...

 Camera Movement & Editing: 1) Camera movement: a) Crane: 1.16: The use of this camera movement creates a quick motion effect giving a large overview of the setting and what's going on. Allows the audience to see the action taking place and an idea of why the director may have chosen this type of camera movement. It displays a sense of urgency seeing that the characters are being chased and a lot of dramatic motion is recorded. It also adds lots of rapid motion which enhances the dramatic scene.  b) Tilt: 2.15: This use of camera movement creates a dramatic image and a high angle shot. It allows the audience to see what is going on from a still view with no movement. It foreshadows the next steps which will commence in the following scene. It also highlights how even the character are looking upwards reducing patience of the audience. It adds interest to the characters. c) Pan: 2.45: This camera movement creates a field of action and drama. It adds lots of tension to the ...