Advertising and Marketing Index

1) Advertising & Marketing Conventions                                                                                                    

2) Advertising & Marketing Stereotypes in Adverts

3) OMOP CSP

4) Galaxy CSP 

5) NHS CSP

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Camera movement and editing

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 Camera Movement & Editing: 1) Camera movement: a) Crane: 1.16: The use of this camera movement creates a quick motion effect giving a large overview of the setting and what's going on. Allows the audience to see the action taking place and an idea of why the director may have chosen this type of camera movement. It displays a sense of urgency seeing that the characters are being chased and a lot of dramatic motion is recorded. It also adds lots of rapid motion which enhances the dramatic scene.  b) Tilt: 2.15: This use of camera movement creates a dramatic image and a high angle shot. It allows the audience to see what is going on from a still view with no movement. It foreshadows the next steps which will commence in the following scene. It also highlights how even the character are looking upwards reducing patience of the audience. It adds interest to the characters. c) Pan: 2.45: This camera movement creates a field of action and drama. It adds lots of tension to the ...
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Audience Effects Theory

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Denotation & Connotation

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 Denotation & Connotation: Denotation:  There is a young boy in the background with some text saying 'Dig toilets, Not graves'. The background appears to be some trees and a village possibly.  Connotation:  The advert is made by Water Aid, using the slogan 'Dig water, Not graves'. The connotations of the slogan shows how people like this young boy are suffering leading to deaths. The slogan also tells us how unclean water is also leading to deaths. The facial expressions of the boy emphasises how it affects people like him.  We can also see how the child is wearing tattered clothing showing how the boy and people like him don't receive the same care as people who may not live in poverty. In addition, the background is blurred with not much life in it meaning it has connotations of how it isn't a very happy topic but rather something which should be changed. Analysis: This advert helps the audience understand the situation the boy is in, helps the people refl...
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