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Denotation & Connotation

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 Denotation & Connotation: Denotation:  There is a young boy in the background with some text saying 'Dig toilets, Not graves'. The background appears to be some trees and a village possibly.  Connotation:  The advert is made by Water Aid, using the slogan 'Dig water, Not graves'. The connotations of the slogan shows how people like this young boy are suffering leading to deaths. The slogan also tells us how unclean water is also leading to deaths. The facial expressions of the boy emphasises how it affects people like him.  We can also see how the child is wearing tattered clothing showing how the boy and people like him don't receive the same care as people who may not live in poverty. In addition, the background is blurred with not much life in it meaning it has connotations of how it isn't a very happy topic but rather something which should be changed. Analysis: This advert helps the audience understand the situation the boy is in, helps the people refl...
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Audience Effects Theory

 Audience Effects Theory:   1) Write a definition of a  passive  audience:   It is when everyone takes in the same views having the same effect on everyone. The message is taken in passively.  2)  Write a definition of an active audience:  Active audience is the more modern view and people have their own interactions regarding the information they take in.  3) Write a definition of the hypodermic needle theory:  It is the theory that consumers are always passive as if the producers are having the information injected into their minds. It assumes that everyone has the same views.  4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. INFORMATION/SURVEILLANCE: BBC News                    ...
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First 10 Questions

  First 10 Questions: 1) Which part of Media are you looking forward to the most? I’m looking forward to learn more about how to edit and how media is used to make movies. 2) What knowledge and skills do you hope to learn in Media? I hope to learn how to edit in more detail. 3) What grade are you realistically hoping to achieve in Media? Realistically, I am aiming to achieve a grade 6/7 or more when I complete my media studies. 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)   I most of the time use my phone to access all social media, news but TV if watching a film. 5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  My screen time is an average of 4-5 hours a week, every day around 3hours a day. I think it is quite high and that it should decrease since I should focus more on study and school. 6) What was the last TV programme or film y...
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